Coda

2020.3 - Current
Coda is a new doc that brings words, data, and teams together. It starts with a blinking cursor on a blank page and can grow as big as your team's ambition. Coda comes with a set of building blocksーlike pages for infinite depth, tables that talk to each other, and buttons that take action inside or outside your docーwhich anyone can combine to make a doc as powerful as an app. Coda is also compatible with various apps that can take your doc and team to the next level.

Meet the product at coda.io
Role
Currently managing and growing the team responsible for designing great product experience for teams, driving monetization, building user trust, and enterprise at Coda.

Day to day, I usually focus on the following areas.
  • Strategizing big bets and what to invest in across Product, Design, Engineering
  • Coaching, giving feedback to help team do their best work
  • Helping hire the next group of Codans
  • Thinking about ways to improve the process as we scale as a company
Notable work
Here are a few examples of what my team and I helped enable.
1. Better experience for teams
Enabling better knowledge discovery & organization (Doc list)
Coda + Companion tools =
2. Enterprise
Enabling orgs on Coda
  • Pack approvals
  • Admin controls
  • Relationship between Orgs and Workspaces
3. Monetization
Conveying the value of being a Maker & the different tiers
  • Pricing page design
  • Sticks & carrots
  • Maker trial
Streamlining payment
  • Checkout experience
  • Managing Maker seats
4. User trust
Helping users feel more confidant
  • Login experience
  • Share dialog redesign
5. Others
Doesn't directly relate to one of the focuses above, but helped build to enable external & internal users
  • New user experience, Starter templates
  • Google Contacts integration
  • Internal tools