Coda

2020.3 - Current

Coda is a new doc that brings words, data, and teams together. It starts with a blinking cursor on a blank page and can grow as big as your team's ambition. Coda comes with a set of building blocksーlike pages for infinite depth, tables that talk to each other, and buttons that take action inside or outside your docーwhich anyone can combine to make a doc as powerful as an app. Coda is also compatible with various apps that can take your doc and team to the next level.

Meet the product at coda.io

Role

Currently managing and growing the team responsible for designing great product experience for teams, driving monetization, building user trust, and enterprise at Coda.

I usually spend the week focusing on the following areas.

Strategizing and figuring out what to invest in across Product, Design, Engineering in our team
Coaching, giving feedback to help team do their best work
Helping hire the next group of Codans
Thinking about ways to improve the process as we scale as a company

Notable work

Here are a few areas that my team and I helped enable.

1. Better experience for teams

Enabling better knowledge discovery & organization in a workspaces. Also help Coda + Companion tools = ♥. Examples include Custom templates, Restructuring workspace, Redesigning and experimenting with doc creation, Pin docs, Custom icons, Avatars to show which docs your team is in, Visual refinements, workspace management, rich Slack integration, Chrome extension & Web clipper.

2. Monetization

Conveying the value of being a Maker and the different tiers. Streamline the payment experience. Examples include Pricing page design & experimentation, Sticks & carrots, Maker trial, Checkout experience, and Managing Maker seats.

3. Enterprise

Enabling orgs on Coda. Examples include Pack approvals, Admin controls, and Relationship between Orgs and Workspaces.

4. User trust

Helping users feel more confidant. Examples include Login experience, Share flow redesign.

5, Others

These don't directly relate to one of the focuses above, but areas our team was involved deeply in. Examples include New user experience, Starter templates, Coda community redesign, Google Contacts integration, Internal tools.