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Sungjoon Steve Won's Portfolio
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Flirtastic! / 2007

FLIRTASTIC! / 2007

5 week project at Carnegie Mellon University, exploring video messaging for interpersonal relationships.
Finalist in Adobe Design Achievement Awards in 2008.


ROLE

Interaction designer & Software Prototyper in a team of 5 members / Carnegie Mellon University. 
 

EXPLORING OPPORTUNITY AREAS

  Initially, we considered the following target users. Families / Separated couples / Online buyers & sellers / Singles

Initially, we considered the following target users. Families / Separated couples / Online buyers & sellers / Singles

 Scope of designing for families seemed too big for a 5 week project. Separated couples seemed too obvious for the problem. Online buyers & sellers did not have enough interpersonal relationship elements. Through a process of elimination, we picked singles as our target audience

Scope of designing for families seemed too big for a 5 week project. Separated couples seemed too obvious for the problem. Online buyers & sellers did not have enough interpersonal relationship elements. Through a process of elimination, we picked singles as our target audience

  Next, we conducted competitive analysis on existing services that offer related services such as social networking and dating.

Next, we conducted competitive analysis on existing services that offer related services such as social networking and dating.

 We analyzed the features and experiences from these services, and found an area that hasn't been explored yet: Support for Casual and Fun interaction. Flirting!  

We analyzed the features and experiences from these services, and found an area that hasn't been explored yet: Support for Casual and Fun interaction. Flirting!
 

INITIAL USER RESEARCH

We interviewed 13 people including: 

  • College students
  • Recent graduates
  • Recent arrivals to new location
  • Young professionals

After looking at how our interviewees communicate and flirt with another person, we created personas who generalize and represent the types of people we observed.

 

 

We found that people were hesitant about meeting people online due to the general stigma, difficulty of expressing emotion, trust issues, and lack of physical interaction. We became interested in extending Seth's model to support online flirtation crossing over to physical space. We focused the mission statement to the following to better suit the problem space of our team: 
To facilitate fun new connections & flirting using video messaging.
 

IDEATION

From our mission statement and user research, we began brainstorming and proceeded to storyboard the best ideas. 15 concepts distilled down to the following common themes:

  • Video Geo-tagging as means of initiating new connections
  • Sharing media experiences through video
  • Question and Answer games utilizing video messages.

We received the following feedback:

  • Geotagging was too much work!
  • Sharing media experiences seem impersonal
  • Question and Answer sounds fun!


We proceeded to designing Q&A game utilizing video messages to facilitate fun new connections and flirting.
 

DESIGN ITERATIONS

This is a selection of wireframes and detailed mock-ups during the iterative design phase.


FINAL DELIVERABLES and AWARD

Final deliverables included a short video sketch and a software prototype to communicate our service concept. We successfully completed this project (while having a lot of fun), and also became a finalist in Adobe Design Achievement Awards in 2008 under the Designer & Developer Collaboration category.

Software Prototype

Video sketch for Flirtastic, a video messaging service that allows people to connect and flirt! 

Collaborators: Sungjoon Steve Won, Lee Byron, Chris Michaelides, Catarina Pereira, Paul Robare