FLIRTASTIC! / 2007
5 week project at Carnegie Mellon University, exploring video messaging for interpersonal relationships.
Finalist in Adobe Design Achievement Awards in 2008.
Interaction designer & Software Prototyper in a team of 5 members / Carnegie Mellon University.
EXPLORING OPPORTUNITY AREAS
INITIAL USER RESEARCH
We interviewed 13 people including:
- College students
- Recent graduates
- Recent arrivals to new location
- Young professionals
After looking at how our interviewees communicate and flirt with another person, we created personas who generalize and represent the types of people we observed.
We found that people were hesitant about meeting people online due to the general stigma, difficulty of expressing emotion, trust issues, and lack of physical interaction. We became interested in extending Seth's model to support online flirtation crossing over to physical space. We focused the mission statement to the following to better suit the problem space of our team:
To facilitate fun new connections & flirting using video messaging.
From our mission statement and user research, we began brainstorming and proceeded to storyboard the best ideas. 15 concepts distilled down to the following common themes:
- Video Geo-tagging as means of initiating new connections
- Sharing media experiences through video
- Question and Answer games utilizing video messages.
We received the following feedback:
- Geotagging was too much work!
- Sharing media experiences seem impersonal
- Question and Answer sounds fun!
We proceeded to designing Q&A game utilizing video messages to facilitate fun new connections and flirting.
This is a selection of wireframes and detailed mock-ups during the iterative design phase.
FINAL DELIVERABLES and AWARD
Final deliverables included a short video sketch and a software prototype to communicate our service concept. We successfully completed this project (while having a lot of fun), and also became a finalist in Adobe Design Achievement Awards in 2008 under the Designer & Developer Collaboration category.